Design Matters an Essential Primer

Author(s): Keller Maura


The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.


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Product Information

Capsule specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international design community. Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She regularly contributes to HOW, STEP, ASID Icon, and Dynamic Graphics. Maura Keller has written more than 50 publications over the past 10 years. She was a marketing communications writer for the award-winning design firm, Yamamoto Moss. She has also written extensively on marketing and businessrelated topics for regional and national consumer and trade publications.

General Fields

  • : 9781592537389
  • : Quarto Publishing Group USA
  • : 1.293
  • : 254mm X 203mm X 28mm
  • : United States
  • : books

Special Fields

  • : Keller Maura
  • : P
  • : 1211
  • : en
  • : 741.6
  • : 448
  • : 900 colour illustrations